Have you thought about placing ads on your website in order to make more money? Some people say it’s not a great idea, but in certain circumstances it’s crazy not to consider it. We can look at some of the reasons why you might decide to sell ad space and you can decide if any of them sound appealing to you.
You don’t have a great product to sell
Just because you have a popular website, it doesn’t mean you will have a great product to sell to your visitors. If you try to sell them something terrible you could ruin your reputation and it’s likely you will have a high refund rate. Selling ad space on your website means you don’t need to worry about having a product because people will give you money for a little piece of your online real estate. You get to make good money and your reputation will stay intact.
You’re getting a lot of traffic
If you have a lot of traffic coming to your site every day it’s obvious you can make a lot of money because some of the traffic will click on the ads. Even if you sell other things on your website it won’t hurt to place ads on the site too. If you look closely at your analytics you will see how many people bounce from your site as soon as they land on a certain page. Instead of letting them disappear into the sunset you now have a chance to make some money off them.
You don’t like to sell anything
Some people don’t like to sell things because it makes them feel uneasy. If you want to turn your website into a highly profitable business you will eventually need to get over your fear of asking for someone’s money, but while you’re building up the courage you still get the chance to make a little money. You can even sign up with an ad network which means you don’t even need to deal with the people who want to buy ads on your site.
You don’t have time to run your site
I’m sure you know how life can sometimes get in the way and when it does you don’t have a lot of time to work on your site. Selling products is a big commitment because you have to deal with customers and you can’t just disappear for a few months. We’ve already mentioned the fact someone else can sell your ad space for you, so if you wanted to disappear for a while nobody would notice and you could still make some money.
You’re in the right industry
The amount of money you can expect to receive from placing ads on your site depends on a few important things. You know by now that traffic is an important factor, but there is something even more important. If you’re in the right industry it can make a huge difference to the amount of money that ends up in your pocket. A personal finance website will make more than a website related to origami because people pay a lot of money for loans and credit cards.
You want your eggs in more than one basket
Has anyone ever told you not to put all of your eggs into one basket? The reason people say that is because should your basket disappear your rent money would go with it. Everyone should make sure they have different revenue streams and money from ads can be one of them. If you want an example of how easy it is for your income to vanish overnight you only need to look at the people with Amazon affiliate sites who now live in the wrong state.