6 Obvious Reasons Why You Should Sell Ad Space On Your Website

Have you thought about placing ads on your website in order to make more money? Some people say it’s not a great idea, but in certain circumstances it’s crazy not to consider it. We can look at some of the reasons why you might decide to sell ad space and you can decide if any of them sound appealing to you.

You don’t have a great product to sell

Clickbank User Interface Selling Digital Products

Just because you have a popular website, it doesn’t mean you will have a great product to sell to your visitors. If you try to sell them something terrible you could ruin your reputation and it’s likely you will have a high refund rate. Selling ad space on your website means you don’t need to worry about having a product because people will give you money for a little piece of your online real estate. You get to make good money and your reputation will stay intact.

You’re getting a lot of traffic

Daily Visits - July 7thru15 2006

If you have a lot of traffic coming to your site every day it’s obvious you can make a lot of money because some of the traffic will click on the ads. Even if you sell other things on your website it won’t hurt to place ads on the site too. If you look closely at your analytics you will see how many people bounce from your site as soon as they land on a certain page. Instead of letting them disappear into the sunset you now have a chance to make some money off them.

You don’t like to sell anything

Handmade Results _ Get Results Selling Your Jewelry Online

Some people don’t like to sell things because it makes them feel uneasy. If you want to turn your website into a highly profitable business you will eventually need to get over your fear of asking for someone’s money, but while you’re building up the courage you still get the chance to make a little money. You can even sign up with an ad network which means you don’t even need to deal with the people who want to buy ads on your site.

You don’t have time to run your site

Time

I’m sure you know how life can sometimes get in the way and when it does you don’t have a lot of time to work on your site. Selling products is a big commitment because you have to deal with customers and you can’t just disappear for a few months. We’ve already mentioned the fact someone else can sell your ad space for you, so if you wanted to disappear for a while nobody would notice and you could still make some money.

You’re in the right industry

OMMA Display NY 2011

The amount of money you can expect to receive from placing ads on your site depends on a few important things. You know by now that traffic is an important factor, but there is something even more important. If you’re in the right industry it can make a huge difference to the amount of money that ends up in your pocket. A personal finance website will make more than a website related to origami because people pay a lot of money for loans and credit cards.

You want your eggs in more than one basket

Has anyone ever told you not to put all of your eggs into one basket? The reason people say that is because should your basket disappear your rent money would go with it. Everyone should make sure they have different revenue streams and money from ads can be one of them. If you want an example of how easy it is for your income to vanish overnight you only need to look at the people with Amazon affiliate sites who now live in the wrong state.

5 Ways To Stop Your Money Site From Getting Attacked By Negative SEO

When you finally claim the number one spot in Google for some of your main keywords it’s an amazing feeling. You really will feel like you’re on top of the world. If you have a proper sales funnel in place you could be making thousands of dollars within hours. Life is good and you won’t have a care in the world, but you can’t relax too much because something could go wrong.

What would you do if you lost your great rankings overnight? Normally you wouldn’t have anything to worry about as long as you work hard, but these days it’s not as simple as that. If someone wants to destroy your site they can by sending thousands of spam backlinks your way. I’ve going to talk to you about some of the things you can do to prevent it from happening to you.

Don’t mention your site

You obviously have to mention your site when you’re driving traffic to it, but there are other times when you should stay silent. If you talk to people on internet marketing forums you definitely shouldn’t tell people what your site is because you don’t know who is out there. Some people might get jealous because of your success and they will want to destroy your site to bring you down to their level.

Be nice to your competitors

There will obviously be a lot of people going after the same keywords, but this doesn’t automatically mean everyone will try to ruin each other. Nearly every competitor will always play fair because they are a nice human being, but when you start messing with them you don’t know what will happen. Just treat them respectfully and they’re probably not going to attempt to ruin you.

Try not to cheat

When you’re building backlinks to an authority site you have to be careful because someone might get annoyed with you using shady tactics to steal food off their table. Maybe they won’t send a million backlinks straight to your site, but they could do something else you’ve not experienced since childhood. They will run away and tell Google, who might decide to obliterate your site because of your cheating ways.

Avoid arguing with people

You should also avoid getting into arguments with random people. If your friends know anything about SEO they could attack your site if you get into a disagreement with them about something completely random. I’m sure you know what happens when friends fall out. I guess you just have to accept that anyone in the world with SEO experience could ruin you if you rub them up the wrong way.

Build a great link profile

Even though people could attack your site with spam backlinks it doesn’t mean all hope is lost. The best thing you can do is already have an amazing link profile in place, because if someone sends links to your great site Google might not penalize you. Once you find out about the links you can go in and take them away using Google’s disavow tool and breathe a sigh of relief.

Some Tips About The ‘Tone’ Of Your Articles And Blog Posts

When you write any article on a website, you will be stepping into a character and finding a ‘voice’ that you want to work with. This will be the voice that you use throughout your site and that will help to set the tone and feel for your website.

Many people won’t think about the tone of their site when they first start writing articles. Instead they will write naturally the way it comes to them and concentrate on the information they provide rather than the tone in which they provide it.

This however is a mistake as the tone you use for your site will greatly affect whether or not your visitors actually trust what you’re saying, as well as whether they enjoy reading it and consider coming back for more in future. Here we will look at how you go about selecting a ‘tone’ to write with and how that can impact on your success.

What’s Wrong With Your Normal Voice?

Being ‘yourself’ might seem like a fine piece of advice when it comes to dating, but it’s not as useful when writing content for a website or blog. The reason for this, is that ‘being yourself’ will often mean writing in a fashion that’s too colloquial and thus prevents people from taking what you say seriously. You want people to trust what you say, and that means trying to sound professional and authoritative.

Choosing the Tone of Your Site

Does that mean that you have to be completely detached and objective throughout your website? Not at all – in fact for many sites including some personal opinions and humour can help to make content more readable and enjoyable and may even make Google more likely to index you. There’s nothing worse than attempting to sound professional by using the word ‘we’ instead of ‘I’, but in fact only revealing your lack of professionalism. This can come off as trying ‘play grownup’ in the worst case scenario.

You should also be aiming to match the tone of your content to the tone of your site – so if you have a fun site for Teenage Mutant Ninja Turtles fans, then there’s no need to come across all stuffy…

How to be Professional

Being cold and distant then isn’t the way to make your tone work. Rather what you should be aiming to do is simply to inspire confidence in your readers.

This means checking all facts, but it also means avoiding things like sweeping statements, assumptions or anything else that you wouldn’t want to read yourself. Reading a review only to find that the writer hasn’t properly reviewed the item they’re reviewing, or that they dislike the product because of a personal experience with the company, leaves you none-the-wiser regarding the product and annoyed at having wasted your time.

Extreme views should be avoided, but so too should staying too ‘safe’. Make sure there is consistency throughout your work, and that you don’t switch between jovial and serious constantly.

To help get started, try reading more sites in your niche to get a feel for the voice they use. The more you read these, the more the style will sink in, and eventually it will be natural for you to replicate.