Get your blog a top-level domain
Whatever we do, it’s a learning curve and we pay tuitions; so applies to blogging. Whatever major change you make to your blog, there might be potential harm; especially when you change your URLs, the traffic will get hurt, simply, search engines don’t like change, because change will increase unnecessary work flows and search engines are only excited about content change, since this is what makes them special.
If you have to remove an existing page, I would suggest you to replace it with other similar content, reserve the URL for future use, or redirect it to another related page e.g. homepage, instead of deleting it; cherish each and every URL you gained a certain position in search engines and they’re treasures.
* Think far when you start;
* Get your blog a top-level domain;
* Pick a subject neither too broad nor too narrow.
It’s always wise to get a top-level domain, otherwise Yahoo will ignore you and you have no control over the robots file to specify how search engines should crawl your blog’s content, e.g. Google Blogger free web hosting blogspot’s robots file restricts search engines to crawl the pages with “search” in its URLs and this eliminates all the related pages you tagged. This action solely will dramatically drop your blog’s search engine ranking. There’s no free lunch.
Pick your favourite topic to preserve the originality, uniqueness and excellence
It’s always wise and enjoyable to pick something you are fond of and good at to blog about than either “drifting with the current” or trying to walk on a road “less traveled by”. When you write something you enjoy, you write it in your own writing style with passion and this makes your blog unique and attractive. Writing style is formed by personality; a certain percentage of readers will like your style just as they favor your personality. To find a road “less traveled by”, especially the one you are familiar with, is somewhat difficult. The fewer competitors, the less audience, and vice versa. The importance is that your content is unique, then, the fewer or more competitors, you always maximize your exposure, because your uniqueness makes you more competitive.
The longer the better
I do believe that the longer text the better, because visitors find you through search engines and search engines prefer long and unique text. When readers reached your blog, they’ll read your article in their preferred way. There are always some scan, skip extensive and also intensive reading skills involved. As long as you believe your article is well organized, don’t worry about the length. Of course, proper paragraph breaks, headings, lists, bold and even colorful fonts are some styling skills to make your long article reader-friendly. The longer the more likely the readers will bookmark or share your article, comment on it, and come back again for updates.
As for how to monetize your blog and what really makes money online, you might want to check out how a laptop millionaire became a millionaire.