Copywriting is a very difficult skill to master. With the increasing competition in the field, and so many alternative products and services for each brand, the job of a copywriter has never been so difficult. However, by using some very simple and basic tips, you can improve your copywriting skills. By doing so, you will make your copy more interesting, engaging and results-oriented.
Following are the 9 tips to improve your copywriting skills:
1. Catchy Headlines:
The most important tip is to craft powerful and catchy headlines. Most users just scan the headline and decide whether they are willing to read the rest of the copy or not. This is why many professional copywriters spend time in crafting the perfect headline.
Every brand, product or service has a USP, a Unique Selling Point. As a copywriter, your job is to find that USP and present it in the most interesting manner. USP is important to stand out from the fierce competition on the internet. Without offering anything unique, you may not expect to acquire greater sales than your competitors.
3. Be Concise:
A very important copywriting tip is to be concise, as much as possible, but without sacrificing any important information. The idea should be to write the copy for your ‘laziest reader’, who does not like to read longer copies. Be concise, avoid fillers and provide lots of useful information in the least amount of words.
Testimonials provide a great psychological effect on your prospect’s mind. In order to sell your copy, it is advisable to post a testimonial with an embedded link of your past client’s website. A logo or an emblem of his brand is another great plus.
5. Break up the Paragraphs:
Writing web copies is an entirely different thing from writing an academic research paper. You can break some rules, and do not forget to break up the paragraphs. The length may not be correct, but you are not writing to win an award in writing literature. Make your copy comfortable for your reader by breaking it down to several paragraphs. The amount of paragraphs is subjective and depends on what is suiting best at the moment.
6. Avoid Vague Language:
Creative writers often have a habit to use vague language for creating interest in their writings. However, in case of copywriting, make sure to avoid that. Do not overestimate the intelligence of your reader, and make sure that you spoon-feed them, each and everything.
7. Avoid the use of Passive Voice:
Usage of passive voice is considered as a big negative in copywriting. If you want to improve your copywriting skills, this is a serious area to consider. Passive sentences are not powerful and compelling enough when compared with active verbs, and that can be detrimental for your copy.
8. Ask Questions and Provide Solutions:
A very important tip in improving your copywriting skills is to ask questions and provide solutions of those questions in your written copy. Identify the target audience and determine the ‘main problem’ of that group of audience. Ask the same question and provide an exact solution for your audience. It not only increases the interest, but it is equally helpful in getting more sales.
9. Brag about ‘Benefits’ not ‘Features’:
This is probably the most important tip to improve your copywriting skills, i.e. to brag about the ‘benefits’ of the product, not its ‘features’. For example, ‘better and improved tread’ in a tire is a feature. While, telling your customer that this better and improved tread enables you to drive more freely and you will not be getting stuck in the snow anymore, is a benefit. Always remember that your customers are not intrigued by features. They are attracted towards benefits.
Matt Fuller is a professional website content writer and is based in Australia.