Using every tool at your disposal is an absolute must if you want to run a successful ecommerce website. One tool that is often overlooked by many online retailers is social media, specifically Twitter. There are many different ways Twitter can be used to help promote your ecommerce website and grow your online business.
Customer Support
One of the best ways to ensure the success of an ecommerce business is to provide outstanding customer support. Monitoring Twitter for any mentions of your business or keywords directly related to your ecommerce website can allow you to quickly rectify any customer service issues. By ensuring that your customers are always happy, you will increase the chances of that customer returning to your store in the future and becoming a loyal customer.
Contests
It is no secret that Twitter users love contests and freebies. Taking advantage of this fact by providing “re-tweet” contests is a great way to raise awareness of your brand. Even giving something very small away for free via a Twitter contest can have a huge impact on the success of your business. When you hold one of these contests, you will gain a lot more followers for your Twitter account. This will provide you with even more consumers to market to in the future, growing your business exponentially in the process.
Interact with Customers
One of the better aspects of Twitter is that you can easily communicate directly with individuals. This allows you to engage in conversations with influential customers within your industry. Reaching out to bloggers who regularly cover subject matter directly related to your business is a good way to help raise awareness of your online business. Getting influential consumers to mention your ecommerce website on their blog or in a Tweet to their followers can have a resounding effect on the success of your online store. Actively seeking out these influential customers and providing them with preferential treatment is a powerful tool you can use to help market your ecommerce website and raise awareness of your brand.
Tweet Interesting Content
Finally, the best way to utilize Twitter to help promote your ecommerce website is to provide your followers with interesting, engaging content. If you regularly provide your follower with content they enjoy reading, they will be more likely to share it with their friends and help you grow your list of followers. Some examples of content you should post to your ecommerce website’s Twitter account include:
- Information about sales, discounts and new products
- Your opinion on new products hitting the market in your industry
- Asking your followers for their favorite products and brands. This can even lead to you asking for suggestions of which products your store should carry
- Fun pictures of your products in use
- Recent blog posts that you have posted to your website
- Industry related infographics
- Famous quotes directly related to your industry
As long as you constantly think about your followers when creating content for your Twitter account, you should not have any problems giving them information they find useful and interesting.
Social media is becoming an increasingly important marketing tool for ecommerce websites. If you are not using social media such as Twitter to promote your online store, you are missing out on the opportunity to reach a large number of consumers in a short period of time.
Ben Sawyer is well known blogger. Currently he is a content contributor and Social Media Consultant for Vandko Candles. In this article, Ben sahred with us some of his most successful Twitter tips for promoting ecommerce website.
